LATITUDE MARKETING SERVICES LLC
8601 SUNLAND BLVD UNIT 49 SUN VALLEY, CA 91352
1. Privacy Statement
This Website is owned and operated by LATITUDE MARKETING SERVICES LLC. Doing Business As LATITUDE MARKETING SERVICES LLC (“Company” “we” or
“our”). We are committed to advising you of the right to your privacy, and strive to provide a
safe and secure user experience. This Privacy Policy explains how we collect, store and use
personal information, provided by you on our website. It also explains how we collect and use
non-personal information. By accessing and using our website, you explicitly accept, without
limitation or qualification, the collection, use and transfer of the personal information and
non-personal information in the manner described in this Privacy Policy. Please read this Policy
carefully, as it affects your rights and liabilities under the law. If you disagree with the way
we collect and process personal and non-personal information, please do not use this website.
This Policy may be amended or updated at our discretion from time to time to reflect changes in
our practices with respect to the Processing of Personal Data, or any changes in applicable law.
Please note that this Privacy Policy addresses only our practices with respect to information we
collect in the course of using our services
2. Personal Data Collection.
The categories of Personal Data we may collect, Control or Process pertaining to you and subject
to applicable law, areas follows:
- Personal Information: Name(s); nickname(s), gender; date of birth; age; marital status;
government issued identification number(s); nationality; lifestyle and social circumstances;
photo images; signatures; and personal appearance and behavior.
- Contact Information: address; telephone number; cell phone number, email address; and social
media profile details.
- Financial information: billing address, bank account numbers; credit card numbers; debit
card numbers, cardholder or account holder name and details.
- Electronic Identifying Data: IP addresses; cookies; activity logs; online identifiers;
unique device identifiers; and geolocation data.
3. Collection of Personal Information
We collect Personal Information about you from a variety of sources:
- Directly from you in the ordinary course of business;
- We collect or obtain Personal Information when you visit our Website purchase products from
us. When you visit our Website, your device and browser may automatically collected and
disclose certain information (such as device type, operating system, browser type, browser
settings, IP address, language settings , dates and times of connecting to a website and
other technical communications information), some of which may constitute Personal Data.
Network and Information Security
We use reasonable efforts to prevent unauthorized release of or access to your personal data.
However, we cannot guarantee that your information will not be disclosed or accessed by
accidental circumstances or by the unauthorized acts of others. If LATITUDE MARKETING SERVICES LLC learns of a security systems
breach, then we may attempt to notify you electronically so that you can take appropriate
protective steps. LATITUDE MARKETING SERVICES LLC may also post a notice on the Site if a security
breach occurs.
Depending on where you live, you may have a legal right to receive notice of a security breach in
writing. To receive a free written notice of a security breach, you should notify us at support@athleticoutdoorz.com. The security of your
personal information is important to us. When you enter sensitive information (such as credit
card information, billing address, phone number) on our registration or order forms, we encrypt
that information using secure socket layer technology (SSL).
4. The Legal basis for Collecting and Processing your Personal Data.
We will not share, trade, or sell credit card information or Personal Information to any 3rd
party without your permission.
We seek to collect or otherwise Process your Personal Data, for the following legal basis:
- As necessary for compliance with a legal obligation under a contract with you;
- As necessary for the detection or prevention of crime (including the prevention of fraud) to
the extent permitted by applicable law;
- As necessary for the establishment, exercise or defense of legal rights;
- We have, in accordance with applicable law, obtained your explicit consent prior to
collecting your Personal Data. This legal basis is only used in relation to collection that
is voluntary in doing business with us and is not used for collection that is necessary or
obligatory; or
- Collection is necessary for reasons of substantial public interest and occurs on the basis
of an applicable law that is proportionate to the aim pursued and provides for suitable and
specific measures to safeguard your fundamental rights and interests.
5. Age Limitations
We do not direct our Website or Services to children under the age of 13. We do not knowingly
collect information, including personal data, from children or other individuals who are not
legally able to use our Website or services. If we obtain actual knowledge that we have
collected personal data from a child under the age of 13, we will promptly delete it, unless we
are legally obligated to retain such data. Contact us if you believe that we have mistakenly or
unintentionally collected information from a child under the age of 13.
Phone: (833) 820-5230
Email: support@athleticoutdoorz.com
6. Purposes For Which we may Use or Process your Personal Data.
The purposes for which we may Process Personal Data are as follows:
- Signing up new clients; and compliance with our internal compliance requirements, policies
and procedures.
- Maintaining and updating your contact information where appropriate.
- Marketing and promotional activities.
- Providing you with information or assistance that you request from us;
- Providing you with the services requested;
- Notifying you about changes or additions to our products and services;
- Monitoring and improving the quality of our services and products;
- Quality assurance and training purposes;
- Complying with our legal and regulatory requirements.
7. Disclosure of Personal Data
We disclose your Personal Data to other entities for legitimate business purposes including
providing products and services to you, in accordance with applicable law. In addition, we may
disclose your Personal Data to:
- Your representatives as requested or authorized;
- Governmental, legal, regulatory, or similar authorities, central and/or local government
agencies, upon court order, request or where required, including reporting any actual or
suspected breach of applicable law or regulation or our contractual agreements;
- We may disclose the personal information we collect when we believe disclosure is necessary
to investigate, prevent, or respond to suspected illegal or fraudulent activity or to
protect the safety, rights, or property of us, our users, or others.
- Any relevant party, claimant, complainant, enquirer, law enforcement agency or court, to the
extent necessary to respond to a court order, or in the exercise or defense of legal rights
in accordance with applicable law;
- Any relevant party for the purposes of prevention, investigation, detection or prosecution
of a civil or criminal offence or the execution of civil or criminal penalties, including
safeguarding against and the prevention of threats to public security in accordance with
applicable law;
- Other than as set forth above, we do not share personally identifiable information with
other companies, apart from those acting as our agents in providing our
product(s)/service(s), and which agree to use it only for that purpose and to keep the
information secure and confidential. Also, our parent, subsidiary and affiliate companies,
entities into which our company may be merged, or entities to which any of our assets,
products, sites or operations may be transferred, will be able to use personal information.
We will also disclose information we maintain when required to do so by law, for example, in
response to a court order or a subpoena or other legal obligation, in response to a law
enforcement agency’s request, or in special cases when we have reason to believe that
disclosing this information is necessary to identify, contact or bring legal action against
someone who may be causing injury to or interference with (either intentionally or
unintentionally) our rights or property. Users should also be aware that courts of equity,
such as U.S. Bankruptcy Courts, might have the authority under certain circumstances to
permit personal information to be shared or transferred to third parties without permission.
8. International transfer of Personal Data
Because of the international nature of our business, we need transfer your Personal Data to our
servers in the United States.
We transfer your Personal Data to other countries on the following basis:
- Adequacy decisions;
- Binding Corporate Rules; or
- Standard Contractual Clauses; or
- Other valid transfer mechanisms.
If you want more information about the safeguards applied to international transfers of personal
data, please contact us at (833) 820-5230
9. Data Security
We have implemented appropriate technical and organizational security measures designed to
protect Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized
disclosure, access in accordance with applicable law. We maintain technical, physical, and
administrative security measures designed to provide reasonable protection for your personal
data against loss, misuse, unauthorized access, disclosure, and alteration. The security
measures include firewalls, data encryption, physical access controls to our data centers, and
information access authorization controls. While we are dedicated to securing our systems and
services, you are responsible for securing and maintaining the privacy of your password(s) and
account/profile registration information and verifying that the personal data we maintain about
you is accurate and current. We are not responsible for protecting any personal data that we
share with a third-party based on an account connection that you have authorized. You are
responsible for ensuring that any Personal Data that you send to us are sent securely.
10. Data Accuracy.
We take reasonable steps designed to ensure that:
- Personal Data that we Process is accurate and kept up to date as necessary; and
- Personal Data that we Process which is inaccurate and not necessary to retain is timely
destroyed and expunged
From time to time we may ask you to confirm the accuracy of your Personal Data.
11. Data Minimization and Retention
We take reasonable steps designed to ensure that Personal Data in our systems is limited to that
which is reasonably required to be retained in connection with our business purposes including
those set out in this Privacy Policy. We may also choose to anonymize certain information you
provide to us so that it can no longer be attributed to you if we would like to retain it for
longer periods of time.
12. California Resident Rights.
California residents have the right to receive, once a year, information we’ve collected for
their marketing purposes during the previous calendar year, and a description of the categories
of personal information collected. In addition California residents have the right to know if we
respond to do not track signals or cookies. We do not respond to such signals or cookies.
As stated in this Policy, you have agreed to allow us to collect information for our direct
marketing purposes until you remove your information; and thus, you have agreed to this
disclosure. California customers may request further information about our compliance with this
law by sending us an email at support@athleticoutdoorz.com. Please note that we are
only required to respond to one request per customer each year, and we are not required to
respond to requests made by means other than through this email address.
13. Cookies and Technology Tracking.
We use cookies, pixel tags, web beacons, and similar files or technologies to collect and store
the information we automatically collect about your computer, device, and product usage. We use
the term “cookies” in this policy to refer to cookies and all such similar technologies that
collect information automatically when you are using our Website where this policy is posted. We
may Process your Personal Data through cookie technology. We use cookies on our website to
enhance the experience while using the Website. Where applicable this Website uses a cookie
control system allowing you on your first visit to the website to allow or disallow the use of
cookies on your computer / device. The Website complies with recent European Union Member
legislation requirements for Websites under such directive to obtain explicit consent from users
before leaving behind or reading files such as cookies on a user’s computer / device. If you
wish to deny the use and saving of cookies from this Website on to your computer’s hard drive,
you should take necessary steps within your web browsers security settings to block all cookies
from this website and its external serving vendors. If you continue to use this Website without
taking action to prevent the storage of this information, you are effectively agreeing to this
use.
Cookies are small files saved to the computer’s hard drive that track, save and store information
about the user’s interactions and usage of the website. The use of Cookies helps us analyze data
about web page traffic and improve our website in order to customize it to the users’ needs. We
use this information for statistical analysis purposes and then the data is removed from the
system, removing, rejecting or limiting the use of cookies or other similar technologies might
affect the availability and functionality of the website.
15. Log Files.
We automatically collect and store certain information in server logs the following:
- Search activity when you use web search services (such as search queries) (“Search Data”).
- Internet protocol address (“IP Address”)
- The type of browser you are using when using our Services, including your browser’s “user
agent” (e.g., Internet Explorer, Safari, and other browsers)
- Device event information such as crashes, system activity, hardware settings, browser
language, and the date and time of your request and referral URL
- Your geographic location
- The Domain name of your Internet Service Provider
- The source of traffic acquisition
- Date of traffic acquisition,
- Views on landing page, clicks on an action button on landing page, order pages and
abandonment.
16. Credit card Information
To the extent that credit card-specific information is collected at the Website and any of our
affiliates and/or subsidiaries, said information will be kept in confidence and will not be
shared with any third parties other than our e-commerce partners for processing your transaction
(and consumer credit agencies) without your prior informed consent.
17. Protection of Your Information:
We value your privacy and trust. We want to assure you that we do not sell or share your
information with third parties under any circumstances. Your data remains confidential and is
exclusively used to provide you with our services.
